Social media is a group of internet-based applications that allow the creation and exchange of content generated by users. Although social media websites like Friendster followed by MySpace were around since the early 2000s, it really didn’t become popular until the emergence of Facebook and iPhone which revolutionized real-time status updates on what is hot and happening right now with their location-based apps. Social media has become increasingly popular with the internet being more accessible. It allows you to build social and business connections, share information and collaborate online at a fraction of the cost of print marketing. If you are not using social media, then your competitors are. Many small businesses still do not understand social media marketing and how they can benefit from it which is why I am going to discuss how to leverage it to increase your website’s visibility.