A professional, user-friendly and fast-loading website is only half the battle. You have to show up in Google searches to really capitalize on your website investment. Because the majority of web surfers do not get very far in their search results, if you are not on the first page of Google for your targeted keywords, you are not getting the maximum lead generation from your website. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via free results otherwise known as organic search results. The first step is to determine how your visitors are finding you and which keywords have higher conversion rates through keyword research. After you have determined which keywords to target, here are some things you can do to get on the first page of Google.