Relevant and Unique Content

Sure you can try to optimize the shit out of your website to get on the first page of Google for your search terms, but if you cannot entice your visitors with helpful and interesting content, you might as well be the website that is not ranked at all.

Simplicity and Intuitiveness

Making things simpler means that your content will be more accessible to your users. It is very true that good web design, or any design for that matter is achieved when nothing more can be taken away.

Getting Responsive with HTML5

HTML5 allows web designers to automatically adjust their web designs for lower resolutions found on tablets and other mobile devices, commonly knows as ‘responsive or fluid design.’ HTML5 has lots of additional interactive features and it also allows you to add audio and video without external plugins for a more consistent user experience across all browsers.

Creative Typography with CSS3

The possibilities with CSS3 are creating a revolution in web design and typography. The new CSS3 properties give web designers impressive text effects like shadows, embossing, 3D and so much more. Furthermore almost all of the major browsers now support most of the CSS3 features so that is all the more reason to use these new techniques. Text styling and cool effects can now be achieved without using any Javascript or images at all.

App Style Interfaces

Traditional websites are unifying and simplifying their content and design to look more like mobile apps to foster a more responsive user experience.

So whether you are looking for a web design firm in New York, San Francisco or nationwide, we have the technical know-how and creativity to transform your vision and concept into a revenue-generating website.

HTML5 Developer Conference is a 3-day session starting April 1^st in San Francisco about HTML5 and Javascript. HTML5 is the next evolution of HTML, or Hyper Text Markup Language, which forms the foundation of almost every website. It allows you to directly embed audio and video without needing any plugin and it can store offline data for Web apps. HTML5 also adds new interactivity features, like drag-and-drop, that have already found their way into Gmail.

There is also another similar HTML5 conference in New York starting July 24^th that highlights new web design models including the mobile compatibility, interface, user experience and much more.

TYPO San Francisco 2013 is a 2-day conference starting April 11^th in San Francisco geared towards contrasting perspectives in web design. There will be in-depth coverage about how to design for search engine optimization (SEO) in relation to up-gradation of Google search functions.

Lean UX NYC is in-depth user experience in New York starting April 11^th. At LeanUX NYC, entrepreneurs, web designers, web developers and user experience professionals will learn about the entire product development lifecycle from accomplished industry practitioners and leaders in the LeanUX Design community like Google.

Google I/O 2013 is arranged by Google and starts May 15^th in San Francisco. It is likely to be the most crucial tech meet for web designers and SEO experts to keep abreast of the essentials for search ranking after up-gradation of Panda. The event will also address the future innovative pursuits.

Killer Content

Appealing visuals coupled with relevant, unique content attracts the most customers. Web designers must demonstrate the products and services with videos, animations and photos. Adding video testimonials can also prove to be very effective.

Intuitive & Quick Navigation

Every page should be accessible in the least amount of clicks which is usually three. A sitemap is an easy and simple to facilitate the navigation process by making all information more readily available.

User-Friendly

The website design should be such that when the end user visits the website, he/she not only finds the site attractive but also fast to download.

Search Engine Friendly

The visual and textual content including videos, images and animations are must for converting visitors into prospective customers but also is only effective if the visitor clicks on the website URLs. Search engine optimization strategies help your website get more clicks put showing your website in the Google search results on the first page. A few significant factors that influence search engine optimization are links, navigational ease, keywords, frequent updates and downloading speed.

Flexibility and Scalability

The website design should be a little flexible and scalable so that upgrades can be done easily. Regular updates encourages search engine crawling and maintaining your website rankings.
The web designers need to be experienced and aware of the current tactics to ensure the optimal outcomes. Web designers who create websites that foster awesome user experiences back Jeanette Kwok Web Design based in New York. We design websites that are fast, could run on all popular browsers and platforms, irrespective of whether customers are visiting websites through tablets, laptops or smartphones. If you want to be tech savvy and mobile ready, consider hiring our New York web designers.

With the advent of dwindling web technologies, New York web designers have been playing an integral role to contribute in the success and innovative web designs to be reckoned with from all over the world. In fact, the city has been offering employment opportunities not only for models and artists but for also creatives like web designers who seek fame, dignity and popularity in their respective fields. Acted as a central hub in the manufacturing and financial sector, the city also became a marketplace for small to medium- and large-sized firms. Meanwhile, a large number of New York web design companies like us have emerged to offer value-added solutions at affordable prices.

Most of the New York web design firms really push the envelope to ensure better business opportunities and results via great web design and development. Equipped with latest web development and graphics software, these companies have skilled and experienced web designers focusing and assuring of maintaining standards and integrating user-friendly and interactive features like audio, video in their designs. To cater the varied needs of ever increasing small business firms and communities in the city, web design companies are now also offering their incredible services in major cities like Beacon, Watertown, Albany, Cortland, Buffalo, Jamestown, Glen Cove etc. In addition, these firms do search engine optimization services, online marketing, and PPC services, to maintain websites ranking in the leading search engines. Last but not least, the top-notch quality offered by small boutique web design companies in New York will make a progressive, enlightening and positive impact on your business.

1. A Robust Content Management System

A content management system allows you to edit and manage your website with little or no knowledge of coding. Although there are many platforms out there, we recommend WordPress because it is free and created entirely by volunteers. They are constantly updating it to make it more secure and you will never be a far cry from finding a WordPress developer. There are currently over 60 million WordPress installations all over the world so 60 million people cannot be wrong right? There are tons of cheap and even free themes and plugins that can extend the functionality of your WordPress website. However, you will need some assistance from a web developer to customize these to have them meld perfectly with your website design.

2. A Design that Speaks to your Target Market

Functionality and aesthetics really go hand in hand in creating a great user experience. Check out your competitors who are successful and take note of what they are doing that may resonate well with your customers. Survey your customers to see what appeals to them. Most importantly, stop being so salesy and fascinate your customers to create brand loyalty.

3. Advanced Search & Product Filtering

You would be surprised that many large ecommerce websites like H&M don’t even have a search function, which is just nuts. You should have both a quick search where your visitor can type in keyword and search within a category or department as well as an advanced search where they can specify price, brand, sizes and other relevant categories. In addition, you should filter your products so people can browse and shop by price, style and however else it makes sense to sort your products. If you have any more than a handful of products, you will need some kind of search function.

4. Unique and Relevant Product Information

Take the time to formulate detailed, relevant, unique content that would be helpful to your potential customers. By far, the worst thing you can do is copying the manufacturer’s descriptions. Because all of their distributers have the same information, your website content will never rank in Google.

5. Account Registration & Profile Management

Most of the time our clients forget to consider functionalities required when registers and logs in after their first purchase. Some typical functions include the ability to update their profile information, track orders, save products for future purchases with wishlists and review their order history. Account registration and profile management will save your customers time and effort on return visits and thus, promoting a better user experience.

6. Search Engine Optimization (SEO)

SEO is the process of improving the visibility of your website in a search engine’s un-paid or organic search results. Some popular SEO techniques include writing unique and relevant content, meta data and blog posts, keyword based urls, backlinks, directory submissions, optimizing your website code, social media marketing and countless other activities we do to keep you on top of Google. Without SEO, most start-ups will inevitably die from a lack of traffic and sales. Many website owners forgo it because they do not understand the power of a comprehensive SEO strategy. SEO is expensive but if you can stay in it long enough for it work, you will see it is worth every penny.

7. Featured Products & Best Sellers

In efforts to display your best products, you should consider featuring some different products on your homepage and different areas of your website. Best sellers are a good bet since you already know that people like these products.

8. Cross-selling & Up-Selling

As people are browsing your website, you may want to have cookies to track their activity so you can recommend products that they may be looking for. If they are looking at one product, you may want to suggest something that complements (cross-selling) that product or perhaps a better version (up-selling) of that product.

9. Email Marketing (with caution)

Email marketing if done correctly, can help promote your website. However, if you inundate subscribers with useless information or if you overdo it, you can easily find yourself blacklisted. Email marketing is one way you can warm up your visitors and eventually convert them into customers which is also known as lead nurturing. Emails with promo codes can also help encourage return visits. Usually you need to have at least a few touchpoints with a lead before they become a customer and email marketing is one way to do it. MailChimp who preaches a better way to send emails has a pretty good WordPress plugin that integrates their email subscription form with your WordPress website alleviating any data entry.

10. Social Sharing & Customer Reviews

Over 80% of customers base their purchase decisions on reviews. So if your ecommerce website does solicit customer reviews, this lack of information can really deter potential customers. Also recommendations shared via twitter, Facebook, Pintrest, Google+ and other social networks can also help to generate more traffic and encourage impulse purchases.

Please note that this is very broad overview and we may be able to give better recommendations once we learn a little more about your business.

For those of you who are interested in learning more about building a successful ecommerce website, I found this Step-by-Step Guide for Selling & Marketing Products Online very helpful.

Start your ecommerce website

What is WannaBooka.com?

Whether you are looking for a job or trying to get a job done, WannaBooka Inc. is a forum that brings Service Providers and Customers together in a unique way that benefits all involved.

Are you looking to have some work done around the house and want to hire someone for the job? Want to make sure you are getting the best quality work at the price you are willing to pay? Customers can post the job they are looking to have completed and service providers will competitively bid on your business. You as the customer can then cherry-pick the best service provider based on price, reviews and expertise. No more calling multiple people and hassling for quotes and wondering if you are getting the best price. Let them competitively bid and come to you!

Service Providers can browse and bid on jobs in their specialty based on proposed budget, availability and location. No more ineffective advertising or looking for leads. Service Providers can immediately see who is out there looking for their services and solicit their business. They can also have their reputation showcased through customer reviews.

Our goals with WannaBooka are to:

• Connect those who want to take the headache and worry out of hiring for a household job, service, or repair with those who can get the job done right
• Support the business owner and entrepreneur by efficiently connecting them with customers who are looking for their services so they can build their business and keep more of their hard earned money in their pocket
• In our own way, help the continued realization of the American Dream

If you live in the US, we invite you to try out the WannaBooka platform for FREE as either a Service Provider or a Customer or both. We would love to hear your comments and feedback on how to improve it!

Visit wannabooka.com

Different firms have varying definitions for conversion. For example, an online retailer would consider making a sale as converting on a user, while a blog site would view users signing up to be newsletter subscribers as converting on their traffic. Regardless of what course of action you’re hoping your audience will take, one thing that will help you get there is multivariate testing.

(Courtesy of Rob Enslin)

What is Multivariate Testing?

Multivariate testing is an online marketing test method that involves the presentation of two different options of a website to actual site visitors. It’s similar to A/B testing in this sense. However, both methods differ in the number of elements that are to be modified between the versions used in every test run.
Multivariate tests are designed to test out different designs on a new website or modifications on existing ones in order to determine which version the site users prefer.

Uses of Multivariate Testing

The method has been around for quite a while now and is actually being used by a number of big-name firms to improve the look and feel of their websites to increase conversions and enhance their users’ experience at the same time.

The goal of most websites is to make a profit or raise income to keep the site or business running. In order to do this, the site visitors, who are the potential customers here, should be able to get a satisfying experience from using the site, as well as have their needs met.

How to Run a Multivariate Test

The first step to conducting a multivariate test is to determine which elements on the site are to be tested. It’s recommended that you do a general assessment of your entire site and make a list of all the elements you want to modify and improve. Group them together into batches so you can run tests that tackle one group of elements at a time.

The next part of the process is to design the variations that you will be using in the multivariate tests. They can range from slightly distinct to extremely different, depending on the options you have in mind for your site. When these are ready, it’s time to actually run the tests.

You can have a third-party firm take care of the tests or use a tool like Google’s Website Optimizer to help you do the tests and run analytics yourself. The duration of the test will depend on the amount of traffic that your site gets. In other words, you can run it for a shorter period of time if you have a lot of people visiting your site on a daily basis.

Go through the results once the test has concluded, and determine which site variation performed better based on the data gathered. Implement the changes on the actual site, and run another test to optimize even more portions of your website.

The bottom line is, multivariate testing is crucial and necessary once you have a high volume traffic website. If you’re selling something on your website and you’re getting a lot of traffic, then you’ve gotten through the hard part, but tracking it’s just as crucial. Which is why this method will basically help you realize what needs to be changed because even fonts on your website matter, so it’s best to realize which one works better and you may have to repeat the process to perfect it entirely. So don’t neglect the tracking process with these methods. They may not even be just to convert your traffic into sales, but simply just to get your visitors to click in a certain area of your blog or website. I hope this helps readers with their internet marketing endeavors.

To learn more about Multivariate testing, we recommend reading Experiment!: Website conversion rate optimization with A/B and multivariate testing.

Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B Testing and multivariate testing. Ruben is also an avid gamer and music composer for short films and other visual arts.

more on multivariate testing

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Briscoe Law WordPress Website

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Redesign your website

1. Facebook shopping carts apps

If you are selling something on your website, you should also sell it on your Facebook page – no need for users to ever exit Facebook. Here are some to consider:

• Payvement (best free Facebook cart)
• Ecwid
• Moluko
• Facebook Marketplace

2. Solicit email subscribers

Many of the popular email marketing provider like Constant Contact and MailChimp have code that you can embed into your Facebook page to build your contact lists for lead generation.

3. Know your target market

Just like any successful web design project, you have to know your target audience. This includes their demographics, their motivations and pain points. Put yourself in their shoes and think about the kind of content that might excite or intrigue them.

4. Witty or funny videos

You don’t have to have a large production budget to create videos. If your target market likes sharing videos, that is the best way to go viral. Pringles does a great job of this.

5. Engage your visitors with interesting status updates

Status updates allow you to communicate with your fans instantly and directly. If you ask the right questions or post interesting things, you can greatly increase the activity on your Facebook page. Flowtown does a great job of this. Press releases, news, case studies and blog posts are all great things to post in your status updates to keep things current and fresh.

6. Pursue your vanity url

Facebook will provide you with a nice looking url of your choice if you have a minimum of 25 fans / likes. Your Facebook URL is a custom link to your Facebook page (timeline) that you can give out to people or post on external web site. It is much easier to advertise http://www.facebook.com/jeanette.kwok.web.design in your marketing materials than something like http://www.facebook.com/pages/Mount-Diablo-Integrated-Wellness-Center-Inc/221965797823114.

7. Design a great cover

Facebook is forcing all of its users to use its new timeline layout so you might as well make the best of it by creating a great cover. Your cover should be 850px by 315px. Don’t forget the thumbnail / profile picture that overlaps your cover.

8. Invite your fans to events

Create an event to meet your fans and clients and stimulate more activity on your page.

9. Ask for opinions with surveys

To create a poll, you have to install a polling application like Poll. Next, you just type in your question and answers and post it to your page. It really is that simple!

10. Run a Facebook contest

If you still want to increase activity and fans, you might want to create your own Facebook contest and reward people for liking or sharing your page. Give away your product or service and watch your fan base grow!

Contact us for social media marketing

1. Sprinkle your Targeted Keywords throughout your Website

Your page content, ALT text (alternative text for images), link text, breadcrumbs, linked file names, headings and subheadings are all great places to insert your keywords. Using “click here” doesn’t tell Google anything about your webpage and hence is very bad for SEO. Also be aware of keyword stuffing which is when the keywords are just repeated so much so that the text does not make sense anymore. A keyword density of 10% or more starts to look very much like keyword stuffing and it is likely to get blacklisted by search engines.

2. Create SEO-friendly URLs

SEO-friendly (static) URLs are urls that are short and include your keywords which are more effective than dynamic URLs. Google makes a point of treating static URLs better than dynamic ones with ‘?’, ‘&’ and ‘=’ which are both unfriendly and unhelpful. In addition, search engines prefer hyphens over underscores. When creating URLs with multiple words in the format of a phrase, hyphens are best to separate the terms followed (in order) by, underscores (_), pluses (+) and nothing. Most content management systems nowadays can overwrite dynamic URLs with pretty ones using Apache.

3. Create an XML Sitemap & Submit to Google Webmaster

An XML sitemap is for search engines which is not to be confused with an HTML sitemap which is for your visitors. An XML sitemap is important because it helps search engine spiders see pages of your website. If you use Joomla or WordPress, you will be able to install a plugin that generates an XML sitemap. If you have a static website, you can use an XML Sitemap generator and then upload it to your server.

4. Customize your Meta Title on Every Page

Your meta title is the title that comes up in search results. Your meta title should be specific enough to accurately describe your page content but vague enough to attract enough visitors. If you must include your business name, include it last because the people who know your name, already know how to find you. Repeat your keywords with different words twice while keeping the total number of characters including spaces and punctuation to 70 characters. Use initial capitals throughout the title, limit punctuation and use word variations whenever possible. If you are using WordPress, we recommend the All-in-One-SEO pack plugin.

5. Customize your Meta Description on Every Page

Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short summaries advertise content to searchers and inform them how your webpage is more relevant to encourage a higher click-through rate. The meta description should employ the keywords intelligently, but also create a compelling description to entice the web surfer to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should ideally be between 150-160 characters. To maximize click-through rates on search engine result pages, it is critical to note that Google and other search engines bold keywords in the description when they match search queries.

6. Build internal links

You should link to pages with other pages that have relevant content related to that subject. Linking pages informs search engines about your page content and allows them to group similar topic pages together. This grouping, if well thought out, tells the engines how much content you have about a particular topic. Do not link every keyword to every page that has that keyword because you can confuse search engines.

7. Check out your Website Cache

Google takes a snapshot of each page it examines and caches (stores) that version as a back-up. The cached version is what Google uses to judge if a page is a good match for search terms queried.

8. Fix All Broken Links

This sounds obvious but is rarely done. Broken links cause 404 errors which have negative effects on your search engine rankings so it is quite reasonable to be proactive in avoiding them to improve exposure and increase site traffic. You can find broken links by going into Google Webmaster Tools (once your site is verified) and selecting the Not Found category.

9. Create a Google Webmaster’s Account

A Google Webmaster’s Account shows you how Google sees your website, when your site was last crawled, duplicate title and description tags, external and internal links and lots of other things vital to your SEO strategy.

10. Build Inbound Links

If you want other websites to link to you then you must prove to be link-worthy. You need to create valuable content that people want to reference. Make it to link to your content by having your social sharing buttons prominent. Build a reputation by presenting compelling content to your target market and other experts in your industry. Finally, be sure to publicize your content to all your social media networks like Facebook, LinkedIn, Twitter and others.

There are many other SEO techniques not discussed here like blogging, article submissions, forum posting, etc.. Here is a complete list of our SEO services.

Contact us for SEO Services